These are photos from my D&AD, Crisis Brief. The brief set was to design a piece of direct mail, aimed at making people aware of the charity and its causes. I produced a package of gift tags and wrapping paper, with each tag handmade, to make it look like it had come from the person whose name was on the front. On the back of the tags, there are name, address and date of birth lines to fill in, but with the name and date of birth already filled in and the address left blank, as to say this person doesnít have a home, so why not donate to Crisis.
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